Following the tourism economy, education economy, and sports economy, the pet economy has flourished and become another emerging industry. Since 2007, many international authoritative consumer market research institutions have begun to pay close attention to China's pet industry. The number of pets in China is growing rapidly, and the Chinese people are increasingly caring for pets. The survey results show that the number of pets in China has increased by nearly 500% in the eight years from 1999 to 2007. By 2010, the number of pets in China will increase to 150 million.
Many internationally renowned pet manufacturers have landed in China one after another to seize the huge business opportunities in China's pet economy. The domestic pet industry has also been quietly moving, the Nuggets pet economy. The rise of China's pet industry is due to the combined effects of many factors in Chinese society.
First of all, China's family planning policy and the aging population have caused changes in people's living habits. The reduction in the number of households has greatly increased the demand for pets. Children treat pets as their partners, and when they grow up and have a family, pets become the spiritual sustenance of their parents. Some professionals even put forward the term "one pet and half a child", which shows how important pets are to Chinese people at this stage.
Secondly, people's thinking and concepts have changed. Pets are more and more regarded by people as their companions-especially urban residents, who have higher disposable income and are willing to spend more money on pets. Chinese society is undergoing an unprecedented transformation, and interpersonal relationships are more complicated than ever. Therefore, many people rely on pets to eliminate loneliness and relax themselves.
Finally, the civilianization of live pet prices has accelerated the process of Chinese pets entering the family. A few years ago, the current price of pets worth tens of thousands of yuan has fallen to nearly a thousand yuan or even a few hundred yuan, and the return of this kind of living price is precisely the fuse of the surge in pet families.
The number of pets in China will continue to maintain high growth, thus creating new business opportunities for the profitable pet industry. Some researchers said: In areas where the per capita GDP exceeds US$3,000, the pet market will enter a period of rapid growth. Many major cities in China have fully reached this level, and some large cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, have far exceeded this level. Nowadays, the typical western life scene of walking with a pet dog is not uncommon in many cities in China. Pet products, from pet food, pet shampoos to pet toys, have increasingly appeared on the shelves of major supermarkets.
The prosperity of the pet market is only the beginning of the rise of China's "pet economy".