In recent years, with the improvement of people's living standards, more and more citizens have begun to keep pets. Correspondingly, various pet supply stores have appeared one after another.
With the improvement of people's living standards, the pet economy, a new type of economy, was born and prospered. From the initial pet trading market to a series of industries gradually derived from the "pet army", such as pet food, hospitals, grooming, washing and nursing, foster care, training, tombs, and even pet dating agencies, covering every aspect of pet birth, aging, sickness and death. "Qian Jing" is very good. A complete industrial chain behind pets has gradually formed and continues to extend to various fields of manufacturing and service industries. The pet industry is expected to become one of the ten most profitable emerging industries in my country in the future. However, in the process of rapid development of the pet economy, a series of problems such as shoddy, fake and inferior products, and abnormally high prices have gradually appeared, which seriously restricts the further development of the pet market.
How to grasp the development of China's pet consumption market from all links of the pet economic chain, and adjust the pet economic investment and management policies in a targeted manner. How to solve the current problems of China's pet economy market and realize the expansion of the world market of China's pet economy by taking a comprehensive perspective on the development history of mature countries in the development of the pet industry and learning from their advanced experience.
The global pet market is booming. According to research, the total value of the global pet food and supplies market exceeded 56 billion U.S. dollars in 2008 and is expected to climb to 65 billion U.S. dollars in 2009. Central and North America, Western Europe and the Asia-Pacific region account for the top three in total global pet market sales. Latin America and Eastern Europe have successively entered this high-growth pet market. Euromonitor also predicts that Eastern Europe's pet supplies sales will double in 2009 , Reaching 2.6 billion US dollars.