According to media reports, according to the feedback from pet owners, the domestic pet clothing market has not yet formed a good brand effect. Most pet owners search for pet clothing in line with their needs on Taobao, and "there are not many pet clothing brands with prominent brand power".
In contrast, thanks to the double-digit penetration rate of the pet market, European and American pet economies are developed, and pet clothing brands such as Canine Styles, Poldo Dog Couture and Ruby Rufus have been cultivated, which have high popularity, clear positioning and strong brand influence.
Jennifer analyzed: "Europe and The United States focus on functionality, and there are more outdoor sports; "Pet clothing in Japan and South Korea is developing well, while South Korea is developing fast and has a similar aesthetic to China."
Meanwhile, adult fashion giants in Europe and the US have joined the pet clothing fray.
In 2017, luxury down jacket brand Moncler teamed up with Poldo Dog Couture to create a capsule collection of down coats and winter wear specifically for dogs.
In November 2018, H&M announced a partnership with Italian clothing brand Moschino to create pet clothing.
When luxury brand Burberry launched a limited dog T-shirt in August 2019, the media called out the pet as one of the instant followers of street fashion.
Fashion giants such as Louis Vuitton, Hermes, Gucci and Versace have all introduced pet-related accessories, which are still popular despite their high prices.
The entry of adult fashion giants not only brings into play the design ability accumulated over the years and smooth the world, but also pushes their own brands further "out of the circle" to maximize their impact. In other words, it's still a triumph of brand power.
Domestic pet clothing brands are weak, but after years of development, they also have their advantages. In an interview, Jennifer believes that China is more urban, more sporty, more fashionable and more urban.
The most representative is the Chinese-style pet clothing, which can be sold overseas.
According to media reports, overseas consumers bought more than 600,000 new clothes for their pets on Chinese online shopping websites before the Spring Festival, with pet lion dance costumes, Hanfu and Chinese-style capes among the most popular. Among them, South Korean consumers bought the most, while the US has seen the fastest growth in purchases of Chinese-made pet clothes in recent years, with a year-on-year growth of more than 900%.
It is not difficult to see that for Chinese pet clothing enterprises, the super IP of Chinese traditional culture can be called a "rich mine" of the brand. The mining and innovation in this aspect may be conducive to winning the favor of domestic pet owners and accelerating the opening of the international market.Wuxi Jinmao pays attention to the popular information at home and abroad, and adds many fashion elements while ensuring the quality, so that you can enjoy the quality products at the right price.
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